IN FLANDERS FIELDS
In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
From the Veterans Affairs Canada website:
Before he died, John McCrae had the satisfaction of knowing that his poem had been a success. Soon after its publication, it became the most popular poem on the First World War. It was translated into many languages and used on billboards advertising the sale of the first Victory Loan Bonds in Canada in 1917. Designed to raise $150,000,000, the campaign raised $400,000,000.
In part because of the poem’s popularity, the poppy was adopted as the Flower of Remembrance for the war dead of Britain, France, the United States, Canada and other Commonwealth countries.